EKG Collective

American International School of Bucharest

A strategic communications enhancement for the American International School of Bucharest, encompassing digital systems evolution, brand implementation, and innovative learning content development.

Client

American International School of Bucharest

Services

Graphic Design

Web Design

Video Production

Professional Learning

Communications Strategy

Branding

Website

aisb.ro

DISCLAIMER

This project was delivered while our co-founder, Gitane, served as School-Wide Digital Learning Coordinator at AISB (2017-2025), where she combined her core role with communications leadership in the school's rebranding initiative and beyond.

THE OPPORTUNITY

AISB sought to enhance its digital communication ecosystem to match its educational excellence. The project focused on developing streamlined workflows, implementing cohesive brand elements, and creating engaging content across platforms.

OUR APPROACH

Working collaboratively with colleagues from AISB, we: ▪︎ Developed unified brand resources ▪︎ Enhanced digital asset management ▪︎ Created sustainable content systems ▪︎ Implemented efficient workflows ▪︎ Built capacity through staff training

THE IMPACT

The project delivered lasting value through: ▪︎ Streamlined digital processes ▪︎ Enhanced content creation capabilities ▪︎ Unified brand presence ▪︎ Empowered staff with new skills ▪︎ Sustainable communication systems

WHAT WE DELIVERED

WEB DESIGN

Since 2017, G has designed and developed AISB's comprehensive web presence, creating both the main website (in collaboration with webmaster Catalin Nicoara) and dozens of other internal platforms.

Since 2017, G has designed and developed AISB's comprehensive web presence, creating both the main website (in collaboration with webmaster Catalin Nicoara) and dozens of other internal platforms.

VIDEO PRODUCTION

Prior to officially partnering with Kirk and G, Eliza directed and produced two Early Learning Center videos that authentically showcase their educational approach and learning environment, bringing their unique story to life through professional documentary-style filmmaking. Here is a link to one of them:

Forest Walks

PROFESSIONAL LEARNING

G designed and delivered comprehensive professional learning that enhanced the school's approach to digital education. Her workshops ranged from digital literacy and visual communication to learning design and systems thinking, empowering staff to integrate technology meaningfully into their practice. Here are a few samples.

The Digital Learning Team has also developed professional learning for families at AISB.

GRAPHIC DESIGN

G developed AISB's digital design system, creating a wide range of templates and resources that empowered staff to maintain consistent, professional communication. Her work included environmental graphics that brought AISB's brand to life in the halls and atrium.

EDUCATIONAL CONTENT

With the Digital Learning Team, G established and maintained key educational resources including Tech Bytes, a weekly newsletter launched in January 2021 that continues to serve as a cornerstone of AISB's professional development. The team created hundreds of tutorials and carefully curated resources that built staff confidence in educational technology and visual communication.

WHAT COLLEAGUES SAY ABOUT THE BYTES

WHAT COLLEAGUES SAY ABOUT THE TECH BYTES

The most recent Tech Bytes arrived in my inbox today at 7:00 am. By 9:12 am I had already integrated its newest suggestion into my workflow. In this world of constantly evolving AI tools, it's great to have someone thinking about the various advancements and their practical possibilities to bring to my attention. I generally have the will and interest to add new tools to my teaching and working repertoire, but hardly have the time to play and explore until something has been vetted and passed that first filter.

Justin Clouden
IBDP Business Management & Economics Teacher

The weekly TechBytes sent out to the AISB's faculty and staff support our understanding and usage of technology and AI. The campaign introduces new platforms and helpful short-cut and tricks making our daily lives easier. It is consistent, very well organized, and one can easily find what one is looking for. In addition, there are custom-made videos that help us grow at AISB as educators and colleagues.

Barbara Montgomery
Language Acquisition and EAL Teacher

COMMUNICATIONS STRATEGY

During the pandemic, G played a key role in AISB's crisis communication strategy, helping develop and implement clear, consistent messaging systems. Her expertise in digital communication proved essential as the school navigated remote learning and community engagement during unprecedented times.

Here's a sample:

TESTIMONIALS

I had the pleasure of working with Gitane at AISB and through our school's rebranding process. Her contribution was first-class. She led this initiative with meticulous organisation. Gitane was central to the design and functionality of our new website, ensuring it is visually compelling and user-friendly. She designed many documents and templates for colleagues to use. Her ability to balance creativity with project management made the process successful. She is a collaborative leader skilled at working in complexity.

Peter Welch
Head of School at American International School of Bucharest (2019-2023)

Gitane is the best technology leader I've ever worked for. She excels at content creation and tutorials, and communicates in a way that everyone understands. While I was at AISB, she supported and celebrated my journalism program by hosting a podcast episode where she interviewed me about concept-based learning, and highlighted my students' work in her weekly newsletter. In addition, Gitane is just a lovely person: a bright light in any workplace.

Jennifer Stevens
Writer, educator, and former colleague at American International School of Bucharest

Gitane is a powerhouse of tech support, project management, and creative problem-solving. She’s been instrumental in ensuring teachers, parents, and students effectively use technology in our international school. What sets Gitane apart is her positivity, empathy, and welcoming approach—making everyone feel at ease, no matter their tech skills. Her impact includes: Technology – Expert troubleshooter and innovator, keeping our school’s tech running smoothly; Project Management – Seamlessly implemented our school-wide Toddle platform with professionalism and efficiency; Creative Skills – Designed our new branding, logo, and color scheme, elevating our school’s visual identity. Gitane brings enthusiasm, expertise, and solutions to everything she does. Any team would be lucky to have her!

Peter André Daignault
EAL, IBDP English B, IBDP English Lang & Lit at American International School of Bucharest

REACH OUT

Great schools deserve great stories. Ready to tell yours?

Professional communication made simple for schools that want to showcase their true value. Our educator-led team brings expertise, creativity, and sustainable solutions to every project.

LET'S TALK

Headquartered in Bucharest, Romania. Supporting schools worldwide through remote and on-site partnerships.

hello@ekgcollective.com

Designed + built by G
EKG Collective | 2024-25

REACH OUT

Great schools deserve great stories. Ready to tell yours?

Professional communication made simple for schools that want to showcase their true value. Our educator-led team brings expertise, creativity, and sustainable solutions to every project.

LET'S TALK

Headquartered in Bucharest, Romania. Supporting schools worldwide through remote and on-site partnerships.

hello@ekgcollective.com

Designed + built by G
EKG Collective | 2024-25

REACH OUT

Great schools deserve great stories.

Ready to tell yours?

Professional communication made simple for schools that want to showcase their true value. Our educator-led team brings expertise, creativity, and sustainable solutions to every project.

LET'S TALK

Headquartered in Bucharest, Romania. Supporting schools worldwide through remote and on-site partnerships.

hello@ekgcollective.com

Designed + built by G
EKG Collective | 2024-25